Avoid Mimetic Desire

Know if you want something because you want it, and it will make you happy, or if it’s because others have it and you are mimicking them.

The entire advertising industry is built on the premise that we will want what other people have. We desire the same things as other people.

We want to go on holiday after seeing someone else’s holiday photos, we want to run a marathon after seeing other people race. Partly it’s others showing us what is possible, and partly we are mimicking what others are doing rather than knowing what will truly make us happy.